Today in this modern era of technology, a website is the most crucial and integral thing to digitalize any business and enhancing its success rate. Multiple marketing strategies can be adopted using a website in order to grow the business. A website actually ensures the online presence of a company and it is one of the most important advertising tools. If you are marketing your business online, then your website should be properly developed and designed to provide all important features to customers. Web developers and designers play an essential role in the development of powerful, interactive, and beautiful websites. These two terms are often interchanged and regarded as the same but actually, both are quite different roles as compared to one another. Some unprofessional organizations underestimate the power of a website in digital marketing and they hire the same website developers to design their website too. This can be considered as a wrong approach for any organization, especially for business purposes. Highly intellectual and sharp-minded business owners always work professionally by digitalizing their business and by hiring both web developers and web designers to develop their powerful, attractive, optimized, and fresh trending website.
It can be defined as a process to design a website that how it will appear on the internet. Before developing any website, a blueprint and a proper plan are required. A web designer is a person who can satisfy these needs by providing multiple ideas and layouts for a complete website. A web designer can be referred to as an Architect who is responsible for the overall appearance and adjustment of all the elements of a website. Such architects are always underrated but they play a vital role in web development by designing use friendly web pages to maximize the web traffic. The prime objective of any web design is to attract users by creating an appealing interface. This is not necessary that a web designer should have to be a web developer too but he should have sufficient pre-requisite knowledge of how the website works and about the recent online business trends.
Tools for Web Designing:
According to the customer’s perspective, Web design actually portrays the visual appearance and standard of a website. Many popular web designing software like Abode Xd, Figma, Google Web Designer, and InVision Studio is often used by web designers. Some other popular web design tools include Sketch, Marvel, Affinity Designer, UXPin, Proto.io, Protopie, and Mock flow. Web designers pass their services to assist web developers in building the product. In web designing, web designers including visual and UX designers design important websites advertising material like mockups, design systems, templates, business cards, logos, posters, color palettes, wireframes, and many more.
Web development can be defined as a process to code a website and this task is actually performed by web developers or programmers. Web developers implement the intended design provided by the web designers and transform it into a live website using various programming languages including Java, Python, CSS, HTML, and others. Apart from web languages, Web development also involves the use of many software tools for the successful development of desired design and for proper functioning. Web development is performed by both front-end and back-end developers.
- Front-end Developers:
- Back-end Developer:
Such developers are responsible for the infrastructure of a site and managing the database to extract and store data. The dynamic nature of any website is only possible because of back-end coding done by these sorts of web developers. Back-end developers use important programming languages and tools like Python, Java, PHP, C#, C++, etc to develop the back-end of a website. Back-end tools are not permanent and often changed with the passage of time.
- Full Stack Developer:
This type of web developer has both front-end and back-end knowledge. A full-stack developer is responsible for building, designing, handling front-end and back-end processes and database management. Mostly, these types of developers are hired by marketing firms with low budgets.
It can be concluded that web designing and development are highly important for the successful upgradation and digitalization of your business. For web designing, a web designer should have excellent graphic designing skills like logo and balanced layout designing. He should have strong Search Engine Optimization skills and a designing sense that how he will adjust buttons, images in relevant sections, and font size as well. In the case of web development, web developers should use the best web developing tools to develop a user interface that should load fast and hold dynamic content. They are also responsible for the database and main logic of the website. A web developer should be able to follow and exactly design the model provided by the web designer. Moreover, web designers and developers should need to be well aware of recent trends and they should add additional features by updating the website.