Before we dig deeper into the main factors in On-Page SEO, this is important to know about SEO and how it is a helpful and necessary digital marketing tool.
This guide will describe SEO in short and On-Page SEO in detail.
What is Search Engine Optimization (SEO)?
SEO increases the quantity and quality of the traffic to your website through organic search engine results and increases your brand’s visibility. A higher ranking in search results provides more opportunities to convert qualified prospects into customers.
What are the different types of SEO?
There are mainly four types of SEO marketing, but we will be describing On-Page SEO in detail.
1-On-Page SEO, also known as On-Site SEO.
On-Page SEO can be described as optimizing the content on your website. It includes Keywords, Headers, meta-descriptions, meta-titles, images, and more.
OFF-Page SEO is about creating exposure and assurance for the company, which results in more visitors and sales.
It includes Link Building, which is getting other reputable websites to link back to your website.
Technical SEO helps Search Engines to crawl your website using advance and complex algorithms.
It includes the speed of the website, mobile-friendliness, and structure of the website.
It is about increasing online presence in the community and promoting products or services to local customers.
What is On-Page SEO?
On-Page SEO can be described as optimizing web page content for search engines and users.
Even though Google is smarter today than before, it still uses old-school stuff (like looking for a specific keyword on your page).
When you will search for a competitive keyword, you will notice that in top-ranking pages, in the search result, nearly all use the exact same keyword in their title tag.
Google uses more than 150 various factors to rank a website.
Not all these factors are important. Only a few are important to make a difference in your market.
Main factors in ON Page SEO
The way your page is optimized has an immense effect on its ranking. Here are the most important ON Page factors that can affect the search visibility of your page.
1-Keyword in Title Tag
The title tag is one of the relevancy signals for a search engine. This tag gives an accurate description of the page content and gives a high-level overview of what your page is all about. A search engine uses this tag to display the main title of a search result. Keywords in the tag will indicate to the search engine what to rank the page for.
2-Keyword in Meta Description tag
The meta tag is a piece of up to 150 characters that summarizes a page’s content. Search engines display this in search results commonly when the searched phrase is within the description. Google will display it beneath your page’s title in the search results.
There is no direct SEO benefit from the meta-description according to Search Engines, but there is an indirect benefit as Google uses click-through rate (CTR) as a way of working out whether a good result or not. Google considers it to be a good result and move your ranking up in case if more people click on your result.
3-Keyword in H1 tag
The keywords in the H1 tag define the main subject of the page for Google search engines. H1 tag gives powerful weight to these words in Google Algorithms for relevance.
4-Using Keywords in Website copy
Copy must be written carefully with the aim of improving conversions because it sends a relevancy signal of what the content is all about. Overusing keywords is not a good practice. Make sure to target the right words for the right pages. The benefit of Utilizing relevant keywords is that you will be targetting apecific users and there are high chances that your Click-through rate(CTR) should increase.
5-Length of the content
According to Search Engine Journal, the average word count for top-ranking results is around 1900 words. 1500 – 2000 words can be a good rule of thumb.
The length of the content generally depends on the topic, the keyword, and the competition. Google is not going to pay attention to the content length rather it is going to pay more attention to how visitors engage with the content.
Duplicate content can sometimes impact search engine rankings. Google calls it “appreciably similar” content on more than one location on the internet. It can be challenging for search engines to choose which version is more relevant to a given search query.
Duplicate content can present three main problems for search engines:
- Search engines cannot figure out that which version(s) to include/exclude from their indices.
- Search engines face difficulty figuring out whether to direct the link metrics to one page or keep it separated between multiple versions.
- Search engines can not figure out which version(s) to rank for query results.
Having two URLs with similar content is problematic. One of the ways from preventing this is by using a canonical tag on your site. This tag simply tells Google that one URL is equivalent to another, clearly stating that both are in fact one.
Images are important to guarantee that your content is more accessible, attractive, and engaging to users as they give search engines important contextual information. Optimized images speed up page loading.
Image optimization consists of the following steps.
- Resizing images
Images with higher resolution and larger dimensions slow down page load times. There are many websites and tools available to resize images. Here is a list of few
- jpeg mini
- Optimize image file names
It is important to name the file with relevant, descriptive keywords to get the most SEO power before uploading any image.
- Use alt tags
It is impossible for search engines to accurately index your image content without Alternative text.
Google prefers updated content. Make sure to create content that is not for a specific period of time. It is wise to include some strategy to update certain types of content once every 12 months.
Outbound links send a user to another site to learn more about the subject that sends trust signals to the search engine. This can be an enormous trust factor for Google’s search engine. Too many outbound links, however, can significantly decrease the page’s PageRank, affecting its search visibility.
11-Keyword in URL
Generating a slug using the keyword that appears shortly after the “.com/” part of the URL sends a relevance signal to Google.